Spry Fox Has Been Making Video games for 15 Years. Their Weblog Is Nonetheless Certainly one of Their Perfect Expansion Gear.

David Edery co-founded Spry Fox in 2010 with a easy function: developing video games that make folks glad.

What adopted was once 15 years of quirky, unique titles like Comfortable Grove, a narrative-driven lifestyles simulation recreation that was a cult favourite, and Spirit Crossing, a comfy MMO recently in open alpha and focused on a complete PC release later in 2026. 

In 2022, Netflix got the studio. In January 2026, Spry Fox spun again out as an unbiased studio, nonetheless partnering with Netflix on Spirit Crossing.

Thru it all, together with the purchase and the spin-out, their WordPress.com presence stayed consistent.

Why a recreation studio nonetheless wishes a web page

Many recreation studios lean onerous on social media and paid promoting. Spry Fox has at all times accomplished issues in a different way.

Their enlargement has been nearly completely natural — constructed thru a e-newsletter, Discord communities, Reddit, and a weblog that’s been operating for the reason that early days of the corporate.

We’ve been seeking to take care of a courting with our target market thru our e-newsletter, our Discord servers, and our weblog on WordPress. That’s been riding nearly all of our enlargement through the years.

David Edery co-founder Spry Fox

The weblog is the place Spry Fox places the considering that merits extra space than fast Reddit or Discord updates. A deep dive into how they tuned the economic system of Spirit Crossing, a publish explaining a design resolution, or an extended piece on the place the studio is headed.

That’s the place we put deeper ideas. If we’d like a spot to mention: hi there, we idea in moderation about this — we at all times get started with the weblog.

David Edery co-founder Spry Fox

It’s additionally an archive. A file of the way the studio thinks, what they’ve constructed, and why. 

The web page additionally drives site visitors. Folks seek for previous video games like Triple The city, land at the weblog, and uncover what Spry Fox is operating on now. It’s a quiet however secure acquisition channel, and one who prices nearly not anything to take care of.

The web page that simply works

Spry Fox’s recreation websites — together with Comfortable Grove and Spirit Crossing — are hosted on WordPress.com and constructed and maintained via the Automattic Particular Initiatives crew.

For David, the worth is easy.

The web page simply works. If there’s ever a subject, it will get solved. I don’t must consider it.

David Edery co-founder Spry Fox

That’s now not a small factor for a studio concerned about making video games. Each hour spent on web hosting, repairs, or troubleshooting is an hour now not spent development. WordPress.com eliminates that class of downside completely.

Your tale merits a house, too

Spry Fox has spent 15 years development an target market with out large investments in paid promoting. Their web page on WordPress.com is a huge a part of why that works. A spot they personal and keep watch over, and a file of who they’re and what they’re development.

WordPress.com will provide you with speedy, protected web hosting and a platform constructed for long-form publishing, so you’ll center of attention at the paintings that in point of fact issues.